Atrium Redefines Commercial Tire Service Network Coverage Across North America in Five Years

AI-powered technology and partnerships with industry-leading service providers are reshaping
how commercial fleets access tire service, creating new opportunities and challenging traditional
industry models.

ONTARIO, CANADA – October 2026 – Atrium Solutions Inc. (Atrium), developer of the Atrium
ERS AI Platform, has reached a significant milestone in its five-year journey to transform
commercial tire service across North America.

Through strategic relationships with industry-leading commercial tire service providers, Atrium
has established an extensive service network spanning Canada and the United States, achieving
a level of geographic reach comparable to networks that have taken decades to develop.

In the last 30 days alone, Atrium has onboarded more than 650+ additional service locations,
significantly expanding its North American footprint and accelerating the growth of its commercial
tire service network.

But the real story is not simply the size of the network. It is what Atrium’s technology makes
possible.

A Different Approach to Building a Network

Traditional roadside assistance networks have historically relied on centralized call centres,
manual dispatch processes, and decades of relationship building to establish their national
footprint.

Atrium has taken a fundamentally different approach. Rather than attempting to replace established
service providers, Atrium has developed technology that connects them directly with commercial fleets
through a single digital platform. Its AI-powered technology automates dispatch, provides real-time
service visibility, captures service documentation, and delivers actionable operational intelligence
to fleets and service providers.

The result is a rapidly expanding network that combines the experience, infrastructure, and
geographic reach of established commercial tire dealers with modern technology designed to
improve the entire service experience.

Five Years Versus Decades

“What makes this milestone remarkable isn’t simply how far we’ve expanded in five years. It’s that
we’ve demonstrated a fundamentally different way to build and operate a commercial tire service
network,” said Todd Richardson, President and CEO of Atrium Solutions Inc.

“Some of the industry’s established networks have taken decades to achieve their geographic
reach. We’ve built relationships with industry-leading providers and connected them through
technology in just five years. And we’re still growing.”

Richardson emphasized that Atrium’s approach is based on enabling the existing commercial tire
service industry rather than competing against it.

“The best commercial tire service providers already exist. They have the technicians, service
trucks, facilities, and relationships. What has been missing is the technology to connect those
capabilities efficiently and deliver the visibility and intelligence fleets increasingly expect.”

Unlocking Value Across the Industry

Atrium’s expanding network and technology platform create opportunities for multiple
stakeholders.

For commercial fleets, the platform provides streamlined access to service providers, real-time
updates, digital documentation, and data that can support better tire management decisions.

For commercial tire dealers, it creates opportunities to access additional fleet business, improve
operational efficiency, reduce administrative work, and strengthen customer relationships.

For tire manufacturers and other industry partners, the platform offers an opportunity to connect
service delivery, customer experience, and operational data across a broad geographic footprint.

What began as a digital emergency roadside service solution has evolved into a platform
supporting everyday commercial tire service, inspections, reporting, and fleet tire intelligence.

A Changing Competitive Landscape

Atrium believes the implications extend well beyond roadside assistance.

As commercial fleets increasingly expect immediate communication, transparent service
processes, digital reporting, and actionable analytics, the competitive landscape is changing.
Technology-enabled service providers will be better positioned to capture new opportunities,
while organizations relying exclusively on traditional processes may find themselves at a growing
disadvantage.

“This technology will unlock tremendous value for fleets, service providers, and industry partners
willing to embrace it,” Richardson added. “But disruption also has consequences. As expectations change,
businesses that fail to adapt risk losing opportunities and customer relationships to those that do.”

The Network Continues to Expand

Atrium’s growing North American footprint represents a major milestone, but not the completion of
its network. The company continues to expand its relationships with commercial tire service providers, fleets,
and industry partners while investing in AI-powered dispatch, digital service management, and
fleet intelligence.

“Our objective was never simply to build another roadside assistance network,” Richardson
concluded. It was to change how commercial tire service is delivered, managed, and measured. Five years
in, the network and technology are coming together at a scale that makes that vision a reality.”

About Atrium Solutions Inc.

Atrium Solutions Inc. is a Canadian technology company transforming commercial tire service
through AI-powered dispatch, digital service management, and actionable fleet intelligence.
Its Atrium ERS AI Platform connects commercial fleets with tire service providers across North
America, enabling faster communication, real-time service visibility, digital documentation, and
data-driven insights.

Atrium’s technology supports emergency roadside assistance, everyday commercial tire service,
and fleet tire intelligence, helping fleets and service providers improve efficiency, accountability,
and operational performance.

Website: www.atrium.app

Media Contact: Atrium Solutions Inc. | www.atrium.app