Service Tire Truck Centers ERS AI

Service Tire Truck Centers ERS AI

FOR IMMEDIATE RELEASE

Service Tire Truck Centers (STTC) Launches Atrium’s AI-Powered ERS Platform

Partnership Brings Advanced AI Dispatch Technology to One of the Nation’s Leading Commercial Tire and Fleet Service Networks

Bethlehem, PA — May 25th, 2025 — Service Tire Truck Centers (STTC), one of the leading commercial tire and fleet service providers in the United States, has officially launched the Atrium Emergency Road Service (ERS) AI Platform across its U.S. operations. The rollout represents a major advancement in how fleets secure roadside tire and heavy-duty service support nationwide.

By integrating Atrium’s AI-powered dispatch technology into its service network, STTC is helping fleets reduce downtime, improve visibility, and accelerate roadside response times through intelligent automation and real-time coordination.

Atrium’s ERS platform connects fleet drivers, dispatchers, and service providers in less than 15 seconds, automating traditionally manual dispatch processes and improving communication across every stage of a roadside event.

“This is one of the most significant milestones in Atrium’s U.S. expansion to date,” said Todd Richardson, CEO & President of Atrium Solutions. “For years, fleets have told us they want faster access to trusted commercial tire service providers in the US through our ERS AI Platform. STTC is the first major U.S. commercial tire dealer network to launch on the platform, creating new opportunities for fleets already relying on Atrium to manage roadside events. We are beginning with a group of early-adopter locations and expect to continue enabling STTC locations throughout the summer. This partnership represents an important step toward building the most connected and transparent roadside service network in North America.”

STTC’s expansive footprint and deep expertise in commercial tire service make the organization a strategic fit for Atrium’s rapidly growing ERS ecosystem. Through the platform, fleets can now instantly activate roadside service requests while gaining real-time visibility into provider status, dispatch progress, and service completion.

Transforming Fleet Emergency Response

The launch delivers several key advantages for fleets operating across the U.S.:

  • AI-Powered Dispatch: Intelligent provider selection and automated communication workflows
  • Faster Response Times: Dispatch activation in under 15 seconds
  • Real-Time Visibility: Improved transparency for drivers, dispatchers, and fleet managers
  • Expanded Coverage: Access to STTC’s trusted commercial tire and roadside support network
  • Improved Uptime: Reduced delays and more efficient roadside coordination

The deployment also highlights a growing trend within the transportation industry: fleets are increasingly adopting AI-driven technology platforms to modernize roadside service operations and eliminate inefficiencies tied to traditional phone-based dispatch systems.

Supporting the Future of Fleet Service

As demand for fast, reliable roadside tire and mechanical support continues to increase, Atrium and STTC are positioning themselves at the forefront of the industry’s digital transformation.

The partnership reinforces Atrium’s mission to modernize Emergency Road Service by combining AI automation, service transparency, and large-scale provider connectivity into a single platform experience.

For fleets, the result is a more connected and efficient roadside support process designed to keep vehicles moving and operations running smoothly.

About Atrium Solutions

Atrium Solutions develops advanced AI-powered platforms that improve organizational efficiency, transparency, and profitability. Its Emergency Road Service (ERS) AI Platform helps fleets instantly connect with roadside service providers while automating dispatch workflows and improving visibility across every roadside event. Connect with us!

About Service Tire Truck Centers

Service Tire Truck Centers (STTC) is one of the leading independent commercial tire dealers and fleet service providers in the United States, delivering commercial tire solutions, roadside assistance, retread services, and maintenance support for fleets nationwide.

As the first major U.S. commercial tire dealer network to launch on Atrium’s ERS AI Platform, STTC is helping meet the growing demand from fleets seeking faster access to trusted tire service providers through a modern, AI-powered service experience.

STTC offers a comprehensive portfolio of industry-leading commercial tire and retread solutions, including Michelin®, Michelin Retread Technologies (MRT®), BFGoodrich®, Goodyear®, Continental®, Yokohama®, and other associated commercial tire brands. Through its extensive network of commercial tire locations and service capabilities, STTC supports fleets with tire sales, emergency roadside service, preventative maintenance, retreading, and fleet tire management solutions.

https://sttc.atrium.app

 

ERS Event History

ERS Event History

The Emergency Roadside Service Industry Is Reaching a Tipping Point

The data is becoming impossible to ignore.

Over the past several years, emergency roadside service activity handled through Atrium’s ERS AI Platform has continued to climb steadily, but the most recent trendline tells a much larger story than simple growth in events. What we are witnessing is a fundamental shift in how fleets expect emergency roadside service to operate — and why traditional methods are no longer sustainable at scale.

The sharp rise in ERS Event History across 2024, 2025, and into 2026 reflects more than increased demand. It reflects a market actively searching for a faster, more transparent, and more efficient operating model.

For decades, emergency roadside service has relied heavily on manual coordination. Drivers call dispatchers. Dispatchers call service providers. Information is repeated multiple times. Location details are manually entered. Status updates are inconsistent. Communication gaps create delays, frustration, and unnecessary downtime.

That process may have worked when event volumes were lower and expectations were different. But today’s fleets operate in a world driven by real-time visibility, operational efficiency, and measurable performance.

The reality is simple: fleets can no longer afford slow response cycles during roadside emergencies.

Every minute a truck sits on the side of the road impacts delivery schedules, customer commitments, driver safety, utilization, and operating costs. As fleets become increasingly data-driven, the pressure to modernize roadside operations has accelerated dramatically.

The growth trend in roadside service activity highlights this exact inflection point.

Fleets are no longer just asking for service coverage. They are asking for:

In many ways, the emergency roadside service industry is now experiencing the same transformation other logistics and transportation sectors have already undergone. Manual processes are being replaced with connected digital workflows powered by automation, integrations, and AI-assisted coordination.

The companies that adapt to this shift will likely define the next generation of roadside service operations.

Technology is now making it possible to dramatically reduce the time required to move an event from breakdown to dispatch. Automated intake systems, AI-assisted workflows, centralized dispatch platforms, and digital road service reporting are changing what fleets expect from their service partners.

Importantly, this evolution is not only about efficiency — it is also about safety.

Reducing the amount of time a commercial vehicle remains stranded roadside directly impacts driver risk exposure and roadway safety. Faster coordination and clearer communication help move drivers and equipment off the shoulder more quickly while improving confidence throughout the process.

The data suggests the industry is no longer in an “early adoption” phase.

The acceleration in event activity, combined with rising fleet expectations, indicates the market is approaching a true tipping point — one where digital-first roadside operations become the standard rather than the exception.

Fleets are actively evaluating new operating models because they recognize that traditional roadside coordination methods were never designed for the speed, scale, and visibility modern transportation demands.

The organizations investing in modernization today are positioning themselves ahead of where the industry is clearly heading tomorrow.

Fleet Mobile Mechanical ERS

Fleet Mobile Mechanical ERS

How Fleets Are Securing Heavy-Duty Mobile Mechanical Service Across the U.S. with AI

Across the United States, fleets are facing a growing challenge: how to secure fast, reliable heavy-duty mobile mechanical service when and where it’s needed most.

Breakdowns don’t happen in convenient locations. They happen on highways, job sites, rural roads, and high-traffic corridors—where speed, coordination, and visibility matter most.

At Atrium Solutions, we’re seeing a major shift. Fleets are moving away from traditional, phone-based dispatch models and toward AI-powered coordination through the ERS AI Platform.

A Real-Time View of Demand Across the U.S.

The map above highlights service “hot spots” where fleets are actively leveraging Atrium’s ERS AI Platform to secure heavy-duty mobile mechanical service.

These aren’t theoretical coverage points — they represent real service activity, where fleets are:

  • Requesting roadside mechanical support
  • Connecting instantly with qualified service providers
  • Completing jobs faster with full transparency

From dense freight corridors in the Northeast to high-volume lanes in the Midwest and growing demand across the South, one thing is clear:

👉 Fleets are no longer waiting on hold to find service — they are activating it instantly.

The Shift: From Phone Calls to AI Activation

Traditionally, securing roadside mechanical service meant:

  • Multiple phone calls
  • Long wait times
  • Limited visibility into who was responding
  • Inconsistent service outcomes

Today, fleets using Atrium’s ERS AI Platform can simply:

👉 Activate ERS AI

From that moment, the platform:

  • Identifies the best available service provider
  • Dispatches the job in seconds
  • Coordinates communication automatically
  • Provides real-time status updates

What used to take 30 minutes or more can now happen in under 15 seconds.

Built for Heavy-Duty Mechanical Complexity

Heavy-duty mobile mechanical service is not simple. It requires:

  • The right technician with the right capabilities
  • Availability in the correct geography
  • Confidence in service quality and response time

Through partnerships we are rapidly expanding vendor network, Atrium enables fleets to access hundreds of qualified service points across the U.S.

This ensures:

  • Consistent service standards
  • Reliable coverage across key freight lanes
  • Faster response times, even in high-demand regions

Powered by Fleet Collaboration

One of the most important aspects of this expansion is how it happened.

This network was not built in isolation — it was built alongside fleet partners.

Fleets brought their trusted vendors onto the platform, helping create a system that reflects real-world relationships, expectations, and performance standards.

The result is a network that is:

  • Trusted
  • Proven
  • Continuously improving

👉 Collaboration is what made this scale possible.

What This Means for Fleets

Fleets using Atrium’s ERS AI Platform today are gaining:

  • Speed — Dispatch in under 15 seconds
  • Coverage — Access to 700+ heavy-duty service points
  • Transparency — Real-time visibility into every job
  • Control — A centralized platform to manage ERS activity

Most importantly, they are reducing downtime and keeping drivers moving.

The Future of ERS Is Already Here

The hotspot map is more than just a visual — it’s a signal of where the industry is heading.

Fleets are adopting technology to take control of roadside service, eliminate inefficiencies, and create a more reliable experience for their drivers and operations teams.

At Atrium Solutions, we believe this is just the beginning contact us today.

Custom Road Service Report Digitized

Custom Road Service Report Digitized

Building the Future of Technician Workflows — Together

Since we posted this page we have collected great insights from vendors and fleets. You can find out more about our live version by clicking here.

Across the roadside service industry, one challenge remains surprisingly common: paper. Even as fleets, dispatchers, and service providers adopt more advanced software systems, technicians in the field are still often relying on handwritten notes, paper work orders, and manual documentation to complete their jobs. These processes slow things down, create opportunities for errors, and make it difficult for service providers to capture information efficiently.

At Atrium Solutions, we believe the technician experience should be just as modern, efficient, and connected as the rest of the roadside service ecosystem.

That’s why we are currently developing new Technician Functionality within the ERSI AI Platform, designed specifically to remove paper from the vendor workflow and replace it with a fully digital, technician-friendly experience.

But we don’t want to build this in isolation.

We want to build it with you.

Why Removing Paper Matters

Technicians operate in one of the most demanding environments in the industry. They work roadside, in unpredictable weather, often under time pressure, and sometimes in challenging or unsafe conditions. The last thing they need is a complicated administrative process slowing them down.

Yet paper continues to create several problems for service providers:

• Work orders that must be manually filled out and later re-entered into shop systems
• Handwritten service details that are difficult to read or incomplete
• Delays in sending documentation back to dispatch or billing teams
• Lost paperwork that creates billing disputes or operational gaps
• Limited visibility into the technician’s work until the job is finished

These challenges don’t just impact technicians—they affect dispatch teams, billing departments, and ultimately the fleets that rely on fast, accurate roadside service.

Our goal is simple: remove paper from the technician workflow entirely.

A Digital Workflow Built for Technicians

The technician functionality we are developing will allow vendors to manage the entire service process digitally from the moment a job is dispatched through completion.

Technicians will be able to receive work orders directly on their mobile device, review service details instantly, and document the work performed in real time. Instead of writing down tire sizes, damage notes, or service details on paper, technicians will capture that information digitally while on site.

Photos, service notes, tire information, and job verification can all be recorded directly within the platform. Once the job is complete, the information can automatically sync back into the service provider’s systems, eliminating duplicate entry and reducing administrative work.

The result is a faster, cleaner workflow that benefits both technicians and service providers.

Why We Want Your Input

Every service provider and fleet operates differently. Technician workflows vary between organizations, and the processes that work best for one vendor may not work the same way for another. Fleet have different requirements on communication requests.

Because of this, we believe the best way to build technician tools is by working directly with the people who will use them every day.

We are inviting our customers to participate in the development process so that the final solution reflects real-world operations, not assumptions made behind a desk.

By collaborating with vendors during development, we can better understand:

• How technicians currently document roadside service
• What information must be captured during a job
• What steps slow technicians down
• How work orders should flow into shop management systems
• What tools technicians need to complete documentation quickly and accurately

This input will allow us to build a platform that adapts to how service providers actually operate.

Help Shape the Platform

Our goal is not simply to create another software feature. Our goal is to build a technician platform that service providers can truly rely on—one that simplifies the workflow, removes unnecessary administrative work, and improves operational visibility.

To achieve that, we are inviting vendors to become part of the development process.

Participants will have the opportunity to share feedback, help guide feature priorities, and influence how the technician functionality evolves. By being involved early, service providers can help ensure the system reflects their operational needs and supports the way their teams work.

Most importantly, this collaboration allows vendors to help shape a platform that ultimately supports their business model, their technicians, and their customers.

Building the Future Together

The roadside service industry is evolving quickly. Automation, artificial intelligence, and integrated platforms are transforming how dispatch, fleets, and service providers work together.

Technicians are the final and most critical link in that chain.

By removing paper and creating a fully digital technician workflow, we believe we can help vendors operate more efficiently, reduce administrative burden, and improve the service experience for everyone involved.

And we believe the best way to achieve that is by building the future together with the industry.

If you are interested in helping shape the technician functionality within the Atrium platform, we would love to hear from you. Your experience and insight can play a key role in creating a solution that works for the businesses that rely on it every day.

ATRIUM ERS AI Platform US Expansion

ATRIUM ERS AI Platform US Expansion

Atrium Solutions Partners with Franco Fleet Services to Expand U.S. Network Across 700+ Heavy-Duty Service Points

Atrium Solutions, developer of the leading AI-powered Emergency Road Service (ERS) platform, today announced a partnership with Franco Fleet Services to expand operations across the United States. The partnership unites Franco’s extensive network of 700+ heavy-duty mechanical service points with Atrium’s industry-leading AI dispatch technology—setting a new benchmark for fleet emergency response speed, transparency, and efficiency.

Game-Changing Speed and AI-Powered Coordination

Atrium’s ERS platform connects fleet drivers, dispatchers, and service providers in less than 15 seconds, revolutionizing how breakdowns are managed. The company’s intelligent dispatch engine leverages machine learning and real-time data to automate communications, select optimal providers, and manage every step of the breakdown response—reducing downtime and improving fleet performance.

“By combining Franco’s nationwide scale and service reputation with our technology, we’re redefining what fleets can expect from breakdown support,” said Todd Richardson CEO & President at Atrium Solutions. “This partnership accelerates our mission to transform the ERS experience across North America.”

Franco Fleet Services: Scale, Trust, and Transparency

Franco Fleet Services, known for its focus on heavy-duty mechanical repair, has built a reputation for quality, consistency, and service transparency. With over 700 points of service across the U.S., Franco provides critical support to commercial fleets that depend on uptime.

Franco Fleet Services has earned the trust of fleets by providing transparent communication and dependable service. By partnering with Atrium’s AI platform, the Franco team are excited to extend their industry leading service to the fleets who are already partnered with Atrium.

Raising the Bar for Fleet Emergency Service

The partnership will enable fleet operators to benefit from:

  • Instant connections: Dispatch times under 15 seconds from incident to action.
  • AI-driven response: Intelligent selection and routing of service providers.
  • Real-time visibility: Transparent tracking for fleets, drivers, and providers.
  • North American coverage: Over 1,000 points of service available currently.

By merging Franco’s service excellence and scale with Atrium’s technology, the two companies have set a new industry standard for how fleets manage emergency breakdowns for tires & mechanical repairs.

 

About Atrium Solutions

Atrium Solutions builds advanced AI platforms that drive organizational efficiency, transparency, and profitability. The company’s flagship ERS technology eliminates delays, automates communications, and improves transparency—empowering fleets to operate more efficiently and get back on the road faster durign ERS events.

Visit www.atrium.app to learn more.

 

About Franco Fleet Services

Franco Fleet Services is a leading provider of heavy-duty mechanical repair and maintenance across 700+ U.S. service points. The company has grown organically through exceptional service, transparency, and reliability—serving some of North America’s largest and most trusted fleets.