One month after launching its AI-powered customer engagement solution, TIRECRAFT Waterloo is seeing their new Auto AI Agent increase sales, proving that artificial intelligence is transforming how businesses capture and convert missed customer interactions.
Since its implementation, the AI Agent has extended shop hours to 24/7 availability, ensuring that every potential customer inquiry is addressed—even when the phone goes unanswered. The impact has been undeniable: during February alone, the AI Agent contributed to $15,391 in total sales. Additionally, $3,883 of those sales came from new customers the shop had never done business with before, highlighting the AI’s ability to drive loyalty and repeat business.
AI-Driven Sales Growth – A Look at the Numbers
- Total AI-impacted sales (February 2025): $15,391
- Sales from brand new customers: $3,883
- AI Agent engagement: Activates only when calls go unanswered, ensuring no missed opportunities
Andrea Zabell, Manager of TIRECRAFT Waterloo, expressed enthusiasm for the AI’s results:
“We are getting a lot of great remarks about the AI Agent but the additional sales are fantastic too.”
Revolutionizing Customer Engagement in the Tire Industry
Developed through a strategic alliance between Atrium Solutions and In Motion Brands, the AI Agent is designed to ensure businesses never miss an opportunity to connect with customers. It operates in three key roles:
- Impact Player – Steps in when the shop is closed or too busy to answer calls.
- Quarterback – Handles routine inquiries and intelligently escalates high-value leads to human staff.
- Game Changer – Fully integrates with shop management systems to provide quotes, book appointments, and finalize sales.
Dan Ramsay, Chief Operating Officer of Atrium Solutions Inc., noted how AI is addressing a long-standing issue in the industry:
“For years, businesses have struggled with missed calls leading to lost sales. Now, with AI stepping in when needed, tire and automotive shops can capture those opportunities and maximize efficiency. This is a game-changer.”
The Future of AI in Automotive Retail
With these early success metrics, TIRECRAFT Waterloo is setting a new standard for how AI can complement human staff and drive business growth. As AI technology continues to evolve, businesses in the tire and automotive space are now equipped with a proven solution to increase sales, enhance customer experience, and eliminate lost revenue due to missed calls.
To experience the AI Agent firsthand, industry professionals can test its Impact Player role by calling (915) 312-0382 for a live demo.