Leading automotive brands like AUTOPRO, Big O Tires, Integra Tire, and TIRECRAFT are already leveraging the power of AI to elevate their customer service experience. These companies have embraced AI-powered call agents to streamline communication, improve response times, and capture every opportunity—day or night. Now, independent tire and auto shops across North America are following suit, adopting AI-driven solutions to level the playing field and boost their bottom line.
For independent shops, every call matters—whether it’s a regular customer looking to schedule an oil change or a brand-new lead seeking an emergency repair. Yet, missed calls remain one of the most common (and costly) challenges in the industry. That’s where AI steps in. AI Agents are helping shops not only reduce missed calls, but also increase booked appointments and boost sales. In fact, one shop recently reported that its AI Agent helped generate $15,391 in sales in just one month, with nearly 25% of those sales coming from brand-new customers who might have otherwise gone elsewhere.
These AI call agent serve in three vital roles for modern auto businesses:
✅ Impact Player – The AI Agent steps in when the shop is closed, after hours, or simply too busy to answer the phone. No more lost opportunities or voicemails going unanswered.
✅ Quarterback – During business hours, the AI Agent fields routine inquiries such as tire availability, store hours, and basic service questions. More importantly, it identifies high-value calls and escalates them to human staff, ensuring leads are properly nurtured.
✅ Game Changer – Fully integrated with your shop management system, the AI Agent can generate quotes, schedule appointments, and even close sales—all without human intervention. This not only saves time, but creates a seamless, consistent customer experience.
By automating these core functions, tire and auto service providers can focus on what they do best—servicing vehicles—while AI handles the frontline communication. This combination of efficiency, consistency, and 24/7 responsiveness is what makes AI Agents such a game changer for shops of all sizes.
As the technology continues to evolve, more businesses are adopting AI as a standard part of their customer service strategy. It’s not just about keeping up with the competition—it’s about unlocking new revenue streams, retaining customers, and building trust through prompt, professional communication.
If you’re tired of losing business to missed calls or overwhelmed front desks, now’s the time to see what AI can do for you.
📞 Experience it for yourself! Call (915) 312-0382 to hear the AI Agent in action and discover how it can work for your shop. Contact us to learn more.
One month after launching its AI-powered customer engagement solution, TIRECRAFT Waterloo is seeing their new Auto AI Agent increase sales, proving that artificial intelligence is transforming how businesses capture and convert missed customer interactions.
Since its implementation, the AI Agent has extended shop hours to 24/7 availability, ensuring that every potential customer inquiry is addressed—even when the phone goes unanswered. The impact has been undeniable: during February alone, the AI Agent contributed to $15,391 in total sales. Additionally, $3,883 of those sales came from new customers the shop had never done business with before, highlighting the AI’s ability to drive loyalty and repeat business.
AI-Driven Sales Growth – A Look at the Numbers
Total AI-impacted sales (February 2025): $15,391
Sales from brand new customers: $3,883
AI Agent engagement: Activates only when calls go unanswered, ensuring no missed opportunities
Andrea Zabell, Manager of TIRECRAFT Waterloo, expressed enthusiasm for the AI’s results:
“We are getting a lot of great remarks about the AI Agent but the additional sales are fantastic too.”
Revolutionizing Customer Engagement in the Tire Industry
Developed through a strategic alliance between Atrium Solutions and In Motion Brands, the AI Agent is designed to ensure businesses never miss an opportunity to connect with customers. It operates in three key roles:
Impact Player – Steps in when the shop is closed or too busy to answer calls.
Quarterback – Handles routine inquiries and intelligently escalates high-value leads to human staff.
Game Changer – Fully integrates with shop management systems to provide quotes, book appointments, and finalize sales.
Dan Ramsay, Chief Operating Officer of Atrium Solutions Inc., noted how AI is addressing a long-standing issue in the industry:
“For years, businesses have struggled with missed calls leading to lost sales. Now, with AI stepping in when needed, tire and automotive shops can capture those opportunities and maximize efficiency. This is a game-changer.”
The Future of AI in Automotive Retail
With these early success metrics, TIRECRAFT Waterloo is setting a new standard for how AI can complement human staff and drive business growth. As AI technology continues to evolve, businesses in the tire and automotive space are now equipped with a proven solution to increase sales, enhance customer experience, and eliminate lost revenue due to missed calls.
To experience the AI Agent firsthand, industry professionals can test its Impact Player role by calling (915) 312-0382 for a live demo.
Atrium Solutions and In Motion Brands Form Strategic Alliance to Revolutionize AI-Driven Sales in the Tire and Automotive Industry
Atrium Solutions, a leader in artificial intelligence solutions, and In Motion Brands, a premier digital marketing firm, have formed a strategic alliance to introduce a cutting-edge AI Agent that is rapidly driving sales. Tire and automotive businesses are already leveraging this innovative AI technology to generate incremental revenue and improve customer engagement.
AI Agent Delivers Immediate Results
Andrea Zabell, Manager of TIRECRAFT Waterloo, shared her firsthand experience with the AI Agent:
“We launched the AI Agent to handle any calls we would normally miss, including after-hours, and have sold two sets of tires in two weeks.”
The AI Agent was recently soft launched at an industry conference, generating not only significant interest but also enthusiasm from business owners and industry leaders.
Dan Ramsay, Chief Operating Officer of Atrium Solutions Inc., acknowledged the market’s initial hesitation toward AI but emphasized the importance of offering flexible adoption options:
“As we have found with other powerful AI solutions we have launched, the response in the market can be met with apprehension. We wanted to deliver options so the market could experience this technology in various roles within the business.”
AI Agent: Three Roles, Maximum Impact
The AI Agent is designed to support businesses in three distinct roles:
Impact Player – This AI-powered assistant jumps in after-hours or when the shop is too busy to answer calls. It is programmed to understand the business, capture customer inquiries, expedite follow-ups, and alert staff about missed opportunities. This ensures that no call—and no potential sale—is ever lost.
Quarterback – Beyond the Benchwarmer role, the Quarterback answers every incoming call, handling routine inquiries and freeing up staff from handling the calls that serve as distractions. When a high-value customer inquiry arises, the AI seamlessly transfers the call to a human expert, enhancing efficiency while increasing sales and productivity.
Game Changer – Acting as a virtual service advisor, the Icon integrates with shop management systems and other digital tools. It can generate quotes, book appointments, and close sales—without delays, mood swings, or inconsistencies, ensuring seamless customer service.
A Strategic Alliance Driving Industry Change
This partnership brings together two industry powerhouses to develop a transformative AI-driven solution:
Atrium Solutions has been disrupting the industry with AI innovations that:
Reduce fleet breakdown dispatch times from 30 minutes to under 15 seconds
Automate national account transactions to eliminate administrative work
Replace traditional call centers with AI-powered agents
In Motion Brands (IMB), a leader in tire and automotive digital marketing, has built its reputation on transparency and data-driven insights. Recognizing the impact of missed and mishandled calls, IMB contributed extensive analytics, call tracking data, and business intelligence to the project.
James Channer, Chief Operating Officer of In Motion Brands, highlighted the collaboration’s game-changing impact:
“We have known for some time about the high volume of missed calls, mishandled calls, and countless distractions our partners face every day. Working with our clients and Atrium to create a solution for this has been nothing short of revolutionary.”
Experience the AI Agent Firsthand
To showcase the AI Agent’s capabilities, In Motion Brands has set up a demonstration account for industry professionals to test the Impact Player role in action. Call the retail demo version of the AI Agent at (915) 312-0382 and inquire about:
Hours of operation
Services offered
Tires for your vehicle
This is a powerful example of how AI is reshaping the tire and automotive industry. With Atrium Solutions and In Motion Brands leading the charge, businesses can harness the power of AI to maximize efficiency, reduce lost sales, and enhance customer experiences.
In the fast-paced world of fleet management, efficiency and speed are everything. That’s why Atrium is revolutionizing emergency roadside services (ERS) by partnering exclusively with elite service providers to deliver unmatched technology and commercial tire service performance.
Why Atrium’s Platform Stands Out
Atrium is built to consistently dispatch ERS events in just 9 seconds. This rapid response time eliminates the delays commonly associated with traditional call centers, where just getting through to an agent can take minutes. Beyond dispatching, Atrium works with top-tier service providers capable of delivering ETAs in under 2 minutes, ensuring your fleet gets back on the road faster than ever.
Unmatched Speed: Our technology dispatches and delivers critical service information faster than it takes a call center to pick up the phone or open an email.
Elite Partnerships: By collaborating only with top-performing service providers, Atrium ensures that fleets receive the highest quality service available.
Enhanced Efficiency: The streamlined dispatch process means fewer delays, helping drivers stay safe and productive while reducing costly downtime.
A New Standard for Roadside Assistance
Gone are the days of endless phone calls, outdated processes, and frustrating delays. Atrium uses cutting-edge machine learning technology to create a seamless experience for fleets and their drivers. Whether it’s an unexpected breakdown or routine roadside assistance, fleets can count on Atrium to provide lightning-fast service every time.
Don’t Wait—Experience the Future Today!
Change the way your fleet handles roadside assistance for commercial tire service. Book a demo today to see how Atrium.app can transform your fleet’s operations with unparalleled speed, efficiency, and reliability.
Contrans Group Inc., a major division of TFI International, faced challenges in efficiently managing emergency roadside service (ERS) events for its extensive fleet. Previously, the company relied on third-party call centers to handle these events, incurring high costs per incident, or tasked internal teams to make calls directly—an approach that often exceeded 20 minutes per event. This process was not only time-consuming but also diverted valuable resources from core operations, prompting the search for a more effective solution.
Recognizing the need for speed, efficiency, and cost savings, Contrans sought a customized version of Atrium.app’s AI-driven ERS dispatch platform. Atrium.app provided the perfect solution, offering a streamlined, automated system that could manage ERS events without the need for call centers or manual calls. This tailored platform allowed Contrans to activate and dispatch ERS in under 12 seconds—a remarkable improvement compared to their previous methods.
The switch to Atrium.app unlocked several benefits for Contrans:
Reduced Costs: By eliminating the need for third-party call centers, Contrans significantly cut operational expenses while maintaining superior service quality.
Improved Efficiency: The automated dispatch system freed up internal teams to focus on core responsibilities, eliminating the delays and disruptions caused by manual intervention.
Faster Response Times: With dispatch times slashed from over 20 minutes to mere seconds, the platform minimized fleet downtime and improved driver safety.
Enhanced Transparency: Real-time updates throughout the ERS process provided visibility for both fleet managers and service providers, ensuring seamless coordination and trust.
Scalability and Customization: Atrium.app’s ability to tailor its platform to meet Contrans’ specific needs highlighted its commitment to long-term partnership and scalability.
Feedback from Contrans has been overwhelmingly positive. The platform not only met but exceeded expectations, setting a new standard for how fleet ERS should be managed. By addressing inefficiencies and enhancing service quality, Atrium.app has become a cornerstone of Contrans’ fleet operations strategy.
Atrium.app’s partnership with Contrans showcases the transformative power of cutting-edge AI solutions in the logistics industry. With significant cost savings, operational improvements, and increased fleet safety, Contrans custom fleet ERS software underscores why innovative technology is essential for modern fleet management. As more fleets follow suit, Atrium.app continues to lead the charge in redefining roadside service efficiency.
TIRECRAFT Ontario, a renowned provider of commercial tires and services, announced a groundbreaking technology last year that is transforming emergency roadside assistance for fleet customers.
In a strategic move, TIRECRAFT Ontario is now paying customers to transition from traditional Emergency Roadside Service (ERS) phone calls to their industry leading ERS AI Platform.
Traditionally, fleet customers have relied on traditional phone calls to address unexpected down time. However, recognizing the inefficiencies and delays inherent in this approach, TIRECRAFT Ontario has launched a revolutionary AI solution. Instead of customers using a phone call for assistance, TIRECRAFT Ontario is incentivizing fleet customers to utilize their state-of-the-art ERS AI Dispatch Platform.
The ERS AI Dispatch Platform, developed by Atrium Solutions Inc., represents a paradigm shift in roadside assistance. Powered by advanced machine learning, the platform streamlines the dispatch process, connecting fleet dispatch and drivers with the nearest service provider in a matter of seconds. This swift and efficient approach minimizes downtime and ensures prompt resolution of vehicle issues, enhancing fleet productivity and minimizing disruptions.
“Our fleet customer feedback on our ERS AI Platform has been overwhelmingly positive. Paying customers to stop making phone calls to call centers just makes good sense. We can offer faster, more efficient service, and dramatically reduce our operating expense on the thousands of ERS calls we handle each year” says Christine McClay President of TIRECRAFT Ontario.
In addition to expediting the assistance process, the ERS AI Dispatch Platform offers numerous benefits, including increased accuracy, enhanced communication, and improved resource allocation. Fleet customers can expect a seamless experience, with efficient dispatching and timely resolution of roadside issues, ultimately resulting in enhanced operational efficiency and cost savings.
TIRECRAFT Ontario’s decision to incentivize the transition to the ERS AI Dispatch Platform reflects their commitment to innovation and customer-centric solutions. By embracing cutting-edge technology, TIRECRAFT Ontario continues to lead the way in the commercial tire industry, setting new standards for excellence and reliability.
For more information about TIRECRAFT Ontario’s innovative ERS AI Dispatch Platform and their comprehensive range of commercial tire services, please visit their website or contact their sales team.
TIRECRAFT Ontario is a leading provider of commercial tires and services, committed to delivering exceptional customer service and innovative solutions to fleet customers. With the introduction of their industry leading ERS AI Dispatch Platform, TIRECRAFT Ontario is revolutionizing roadside assistance, offering faster response times and enhanced convenience for fleet operators.
